Creative activist since 1993 because the first thing I did with the Barbie my grandma gave me as a present was break it.


I’m Meritxell* (she/her)
an acd at @mckinney.
I speak English, Tiktok, Spanish and Català.

*you can call me Meri, or Txell.


*tudum* Previously at:
McCann BCN
Grey NYC
Saatchi&Saatchi MAD
VML Global
freelance FCB NYC



I’m really into being part of a community, sharing food and running.


@miamiadschool @MasMujeresCreativas and @InvisibleCreatives.



copywriter*

*but my cats have pretty basic kitty names.

CANNES LIONS SEE IT BE IT 2024



+ The Clios Jury 2024
+ The Clios Jury 2025
+ Cannes Lions See it be it Jury 2025
+ El Sol SIBI Jury 2025

+ here’s some of my Cannes Lions awards

+ here’s the tea about my life as an uprising talent

+ here’s the chisme from LBB before SIBI

+ here’s a Vanity Fair article about what we’re changing in the industry

+ y aquí something I said for 36Hz at CdeC (Club de Creativxs, Spain)

+ here’s how See it Be it changed our lives