Creative activist since 1993 because the first thing I did with the Barbie my grandma gave me as a present was break it.












I’m Meritxell* (she/her)
a creative director (cw) at TBWA/Chiat NYC.
I speak English, Tiktok, Spanish and Català.

                  *that’s my full name on my Greencard
but you can call me Meri or Txell.

I’m really into sharing food, nature and books.





















*tudum* Previously at:

McCann BCN
Grey NYC
Saatchi&Saatchi MAD
VML Spain
freelance FCB NYC
McKinney US





CANNES LIONS SEE IT BE IT 2024

+ 2026 AdAge creatives to watch with my partner Fran

+ 2026 Creative Circus mentor

+ 2025 Next Creative Leaders Shortlist by The One Club for Creativity


+ here’s some of my Cannes Lions awards







JURY DUTY:

+ 2026 Cannes Lions See it be it Jury + 2025.

+ 2026 NYF Shortlist Jury

+ 2026 El Sol & El Dorado SIBI Jury + 2025

+ 2025 The Clios Jury Film Craft

+ 2024 The Clios Jury Next Up



YAPPING:

+ here’s 2 minutes with me.

+ here’s how being a Clio Health Next Up juror altered my brain chemistry.

+ here’s the tea about my life as an uprising talent

+ here’s the chisme from LBB before SIBI

+ here’s Vanity Fair and what we’re changing in the industry.

+ here’s how See it Be it changed our lives

+ y aquí something I said for 36Hz at CdeC (Club de Creatividad, Spain)


@miamiadschool @MasMujeresCreativas and @InvisibleCreatives.