INFO

Creative activist since 1993 because the first thing I did with the Barbie my grandma gave me as a present was break it.


I’m Meritxell* (she/her)
an acd (cw) at @mckinney .
I speak English, Tiktok, Spanish and Català.

*tudum* Previously at:
McCann BCN
Grey NYC
Saatchi&Saatchi MAD
VML Spain
freelance FCB NYC

I’m really into sharing food, running and being funny.

CANNES LIONS SEE IT BE IT 2024

+ AdAge creatives to watch 2026

+ here’s some of my Cannes Lions awards

+ Cannes Lions See it be it Jury 2026 + 2025.

+ The Clios Jury 2025

+ Next Creative Leaders Shortlist by The One Club for Creativity 2025

+ The Clios Jury 2024

+ here’s 2 minutes with me.

+ here’s how being a Clio Health Next Up juror altered my brain chemistry.

+ here’s the tea about my life as an uprising talent

+ here’s the chisme from LBB before SIBI

+ here’s Vanity Fair and what we’re changing in the industry.

+ here’s how See it Be it changed our lives

+ y aquí something I said for 36Hz at CdeC (Club de Creativxs, Spain)

+ El Sol & El Dorado SIBI Jury 2025