FRIEDREICH & I


the work: many children have imaginary friends. Some are made up, others were real from the beginning. That’s Friedreich’s Ataxia, a rare neurodegenerative disease which early symptoms can be mistaken by growth changes.
the fun: creating our dream furry imaginary friend  
the awards: wood pencil @d&ad + Silver x Film, 2 Silver Film Craft @TheClios + shortlist at @CannesLions 






LBB here
adsoftheworld here

BTS